Growth Marketing

Growth marketing that your RevOps actually supports

Demand gen and performance marketing that plugs directly into your systems, instead of living in a separate spreadsheet.

Talk about your growth goals Take the Quick Audit

Trusted by B2B Tech & SaaS teams

For teams whose marketing has outgrown one-off campaigns

You already have channels running and leads arriving. What’s missing is the work that ties each campaign to the deals it creates, so you can back the spend that pays and quietly retire the rest.

See if I’m the right fit

Sound familiar?

Leads land, then stall. Enquiries arrive and go quiet somewhere between the first click and a real sales conversation.
You can’t tell what’s working. Campaigns run across a few channels, but which ones create deals is guesswork.
Everything runs campaign to campaign. Paid and content fire off one at a time, with no system holding them together.
You want senior judgement without the headcount. Growth calls need an experienced hand, and a full-time CMO is more than this stage needs.

Where marketing spend goes quiet

Four failure modes account for most of it. None of them is a creative problem, which is why more campaigns rarely fixes any of them.

Channels report on themselves

Each platform grades its own homework, so every channel looks like it is winning and the pipeline number still does not move.

The handover loses the lead

A form fill becomes a record, the record sits, and by the time a rep opens it the buyer has already spoken to someone else.

Campaigns start from scratch each time

Nothing compounds, because last quarter’s learning lives in a deck rather than in the way the next campaign is built.

Budget arguments have no referee

Without one agreed source of truth, the spend conversation is settled by whoever presents most confidently rather than by what created deals.

The fix is the same in every case. One set of numbers, read off the CRM your sales team already works in. You finally know what’s working and what isn’t.

What we focus on together

Four moves, not forty. Rather than run everything at once, I work on the few moves that turn marketing activity into revenue you can trace. Each one is built to live inside your RevOps stack, so the data lands where your team can act on it.

GTM and narrative

The ICP, offers and messaging that decide whether a campaign lands, settled before you spend a euro on it.

Campaign design

Coordinated plays across LinkedIn, Google, email and content, sequenced so each one builds on the last.

High-intent funnels

Landing pages and lead flows that hand clean, qualified records straight to your sales team.

Revenue scorecards

A plain read on which campaigns created opportunities, so budget follows what actually works.

LinkedIn Ads Google Search & PMax Content & SEO Lifecycle email Landing pages Lead scoring Campaign attribution

See how I run each channel

Four stages, top of funnel to close

Growth-as-a-Services runs on one model. Every campaign, asset and follow-up belongs to one of these four stages, which is what stops the plan turning into a list of tactics.

Awareness

ToFu

Inbound & digital Campaigns
Engaging Assets & Channels
Search & Social reach
Community relationship

Discovery

Discovery: audiences
Qualify per ICP
Drive them in funnel
Engage

Strategy

Deep funnel routes
Sales engage points
Timelines
Retargeting

Close

BoFu

Opportunity review
Commercial constancy
Answer objections
Retention & promoter

A marketing mix of paid and organic effort at each stage of the funnel, with sales automation and enablement, growth experiments and web personalisation underneath it.

Certified and technology partners

How we measure success

Three questions decide whether a campaign stays funded. None of them is answered by impressions, and all three are read off the CRM your sales team already works in.

SQLs, opportunities, and closed-won attributed to campaigns.
CAC, payback period, and pipeline contribution by channel.
Time from first touch to opportunity and from opportunity to close.

See the reporting layer underneath

Paid, email and content all report to one place, so nothing slips between the click and the close.

How we work together, phase by phase

We typically work in 60-90 day sprints. Each sprint has a small number of campaigns or growth bets, clear hypotheses, and a defined way to measure impact. You can involve your existing internal team or freelancers. I provide the strategy, structure, and RevOps integration.

Scope the sprint

You and I pick two or three bets worth making, and write down what each one is meant to prove.

Build & integrate

I build each play and wire it into your systems, so results show up next to the deals they belong to.

Run with your team

Your team or freelancers run the day to day. I keep the moving parts pointing the same way.

Measure impact

A clear read on what each bet returned, inside a focused 60-90 day cycle.

Even when there were some barriers within what we could do, Growack always did the best to find a workaround.

Marketing Director, LoRaWAN Company

From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.

Felix HCo-Founder, Clairify (now Volantis)

HubSpot Heroes: Growack to the Rescue! We had a great experience working our HubSpot implementation. Incredibly professional.

Martin CEMEA Channel Partner Manager, Co-Flo Enterprise

Talk about your growth goals

Where this pays off, and where it does not

The honest version, so a call is worth your time. Here is where this work pays off, and where I would tell you to spend the money somewhere else.

Worth a conversation Let’s talk

You have HubSpot or Salesforce in place and campaigns already feeding it, even if the reporting is a mess.
You want to know which channel created which deal, and you will move the budget once you know.
Someone on your side can run the day to day, and what you need is senior judgement on top of it.
You can live with a 60 to 90 day cycle before a bet is judged, rather than a verdict every Friday.

Probably not yet Not my lane

Pre-revenue, or still testing the offer. There has to be a funnel before it is worth tracing one.
You want lead volume for its own sake, and what happens after the form fill is someone else’s problem.
You need a media buyer to execute a plan that is already fixed, with no interest in the reporting under it.
Your CRM data is the real blocker. Start with RevOps Systems and come back to campaigns after.

What it looks like when the engine is running

Not a promise attached to your account, and not a number lifted off someone else’s engagement. This is what changes in how the team works once every campaign reports into the same place.

1

Place the spend conversation gets settled, and it is the CRM

60-90

Days from a bet being scoped to a verdict you can act on

0

Campaigns running that nobody can trace to a deal

What I report on, every month

The same measures as above, tracked campaign by campaign so the monthly review is a short conversation about what to keep funding.

SQLs by campaign Opportunities created Closed-won attribution CAC payback by channel First touch to opportunity Opportunity to close Spend against sourced pipeline

I would rather run three campaigns I can trace to a deal than thirty I only hope are working.

What clients say about the growth work

Growack Media was resourceful in the different lead generation and growth hacking techniques that they have

Head of E-Commerce, EdCast (now Cornerstone)

Their commitment to a comprehensive discovery and audit process demonstrated a genuine investment in understanding our business.

SusieDigital Marketing Manager, Solplanet

From a startup perspective, Growack’s services were very beneficial to us. The new processes impact was clear winner.

Felix HCo-Founder, Clairify (now Volantis)

4.5 Top HubSpot Partner Consultant 2024 11 reviews on Clutch

4.9 HubSpot Solution Partner 10 reviews in the HubSpot ecosystem

Growth marketing does not work on its own

Two pages worth reading next: the channel detail behind these campaigns, and the RevOps layer that makes the reporting worth trusting in the first place.

Growth Channels & Campaigns

The channel by channel detail. LinkedIn, Google Search and PMax, content and SEO, lifecycle email, and how I set the mix against your numbers rather than a template.

See the channels I run

RevOps Systems

The CRM, data model and reporting underneath the campaigns. Without that layer, attribution stays a matter of opinion and the budget argument never ends.

If your reporting still contradicts itself, start with RevOps Systems