Expertise

Growth Channels & Campaigns

Growth channels & campaigns are how we translate strategy into demand, across paid, content, email, and beyond. Run as one programme, and judged by the opportunities each channel creates.

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The channels I run

How your buyers research, and how big your deals are, should decide the mix. I run the channels that match your motion and leave the rest alone.

LinkedIn Ads. Account-based reach into the buying committees you want to win, so budget lands on named accounts rather than a broad audience.
Google Search & Performance Max. Meet the buyers already searching for what you sell, at the moment they are ready to talk.
Content & SEO. Organic demand that keeps compounding after you pause paid. The pipeline keeps producing once the spend stops.
Lifecycle & nurture email. Sends mapped to your CRM stages, so every email has one job: move a named deal to its next step.

No single playbook fits every team. I set the mix against your numbers and revisit it every quarter.

Map your channel mix

Channel mixThis quarterReviewed weekly

Share of sourced pipelineIllustrative view

Mixby channel

LinkedIn Ads38%

Content & SEO26%

Google Search21%

Lifecycle email15%

The call on each channelIllustrative view · the same 100 opportunities

LinkedIn Ads · 38 oppsBack it

Content & SEO · 26 oppsHold

Google Search · 21 oppsHold

Lifecycle email · 15 oppsHold

Display retargeting · 0 oppsStopped

What you actually get back

Campaign work tends to live in one person’s head and leave with them. So it leaves my desk as four artefacts your team owns, written plainly enough that whoever runs next quarter can pick them up without me.

Channel plan

The mix I would run against your motion and your deal size, what each channel is there to do, how the budget splits across them, and the channels I would leave alone this quarter with the reason written down.

Campaign calendar

What runs in which week, the offer behind each one, who signs off, and the dependencies that quietly delay launches whenever nobody has named them in advance.

Creative and messaging matrix

Angle, audience and offer mapped to every asset, so the ad, the landing page and the follow-up email argue the same point instead of three different ones.

Attribution reporting

Reporting in your CRM that ties spend to sourced opportunities and closed-won revenue, with the counting rules stated, so two people pulling the same number get the same answer.

The campaign calendar, one quarter of it Illustrative shape, not your dates

Weeks 1-2Always-on searchGoogle

Weeks 3-5Named-account pushLinkedIn

Weeks 4-9Pillar content and SEOOrganic

Weeks 6-12Lifecycle nurtureEmail

Every row carries an owner and a sign-off date in the real thing. The point of writing it down is that a launch slips for a reason somebody named in advance, not a reason nobody saw.

Yours to keep. Every artefact is handed over in full, so the programme survives a change of agency or a change of team.
Built into the CRM, not a slide. Campaign naming, UTMs and source fields go into HubSpot as the campaign is built, so the reporting exists on launch day rather than the week someone asks for it.

Certified and technology partners

Campaigns that start from a number

Four moves, in this order, every quarter. Nothing runs on autopilot, and no channel keeps its budget on reputation alone.

Start from the number

Step one

I start every campaign from a number your sales team already cares about, then work back to the audience, the offer and the channel that can move it.

Wire the reporting first

Step two

Campaign naming, UTMs and source fields go into the CRM as the campaign is built, so the answer to what worked exists on launch day rather than a month later.

Read it weekly

Step three

Each week I cut what is not producing opportunities and put that spend behind what is. One short call, one decision per channel, on numbers we both trust.

Budget follows the opportunities

Step four

A channel keeps its budget by producing opportunities and loses it the week it stops. That rule is written down before we start, so the call is never personal.

What a quarter of that reallocation looks like Illustrative view · share of spend, start of quarter against end

Where the budget started Before

Content

Search

Email

Display

Where it ended up After

Content

Search

Email

Display

Both columns add to 100% of the same budget. Display went to zero because it produced no opportunities, and the money moved to the channel that did. Sample shares to show the mechanic, not a client’s media plan.

What a tighter channel mix changes

Here is what moves once the channels run as one programme and the reporting is wired into the CRM. I publish a client’s figures only where I can show the report behind them, so this is the shape of the result rather than a number attached to your account.

Spend moves within the quarter

A weekly read on sourced opportunities means budget leaves a channel the week it stops producing, not at the next annual planning round.

Sales stops arguing with the lead list

Campaigns are pointed at the accounts sales already wants, so the queue reads as opportunities rather than volume.

The answer exists on launch day

Naming, UTMs and source fields go in as the campaign is built, so what worked is a report you open rather than a reconstruction someone owes you.

Clicks and impressions fill a dashboard. Opportunities fill a pipeline, and that is the scoreboard every campaign here is built to move.

What people who have worked with me say

Growack Media was resourceful in the different lead generation and growth hacking techniques that they have

Head of E-Commerce, EdCast (now Cornerstone)

Sushil and I worked together at Elsevier Corporate Markets. He was part of the Digital Team reporting to another colleague. However, his skills in building email campaigns in the Adobe Campaign tool were the perfect excuse to work together. In our work relationship, Sushil always shows his collaborative attitude. I have requested his support for specific emails campaigns and I was never disappointed. Sushil is a great value and eager to learn. I am sure he will be an excellent asset to any company.

Karina MiñanoMarketing Program Manager, Elsevier

Even when there were some barriers within what we could do, Growack always did the best to find a workaround.

Marketing Director, LoRaWAN Company

4.5 Top HubSpot Partner Consultant 2024 11 reviews on Clutch

4.9 HubSpot Solution Partner 10 reviews in the HubSpot ecosystem

See where this shows up

Channel work is not something I sell on its own. It runs inside the two engagements below, which is where the plan, the calendar and the reporting get built and revisited week to week.

Growth Marketing

The engagement these channels belong to. Campaigns, experiments and budget decisions run against your pipeline number, with the reporting wired into your CRM rather than kept in a separate sheet.

See the Growth Marketing engagement

Fractional Marketing Lead

For teams that need someone holding the calendar as well as writing it. I sit alongside your team, run the weekly calls on what to cut and what to back, and keep the mix honest quarter after quarter.

See the Fractional Marketing Lead engagement